Deceptive First Impressions at Church?

Anthony D. Coppedge wonders how many first time visitors will come to churches this Easter weekend and experience quality media, quality music and a well-planned out sermon only to attend next week and wonder what happened?

Sure, churches want to give their very best first impression on big attendance days like Easter, Mother's Day and Christmas. But how about that critical second impression - the one that happens when that skeptical visitor shows back up the following week after a big weekend? In many, many churches, the second impression will keep those seekers from coming back to investigate the claims of Christ. And that's sad.

Here's my point: Why is it that churches will work hard and really plan ahead for the big attendance days but won't plan ahead and use that same successful strategy week in and week out? Read the full article here.