4 Reasons Your Church Should Use Outreach Advertising

Advertising should be a part of a church’s outreach and evangelism efforts. Advertising is not evangelism; it is a means of causing people to consider your church. Once connected, the church can help a person to consider Christ. However, how will the community know your church exists unless they are told?

For those outside of the natural network of your church families, they are left to figure out on their own how to find you and the hope you offer. It is the responsibility of the church to identify and articulate the needs, potential solutions, and most importantly, what motivates people to engage the solution. This is marketing, and is simply one of many tools that we can use to present the hope of Christ to the unchurched.

Follow this link to learn how you can answer the skeptic who is concerned about bringing "worldly" methods to the spiritual work of the church? Here are four reasons, adapted from a new manual that you can share to support outreach advertising as an appropriate method for use in your church.