Free publicity waiting for you - Effective church press releases

Wouldn't you love to have free advertising for your next event that doesn't look like advertising? Well, that's what a well-written press release can provide. Of course, the key here is "well-written". Many people send out press releases only to have them discarded by the local media. This isn't because the editor didn't like the organization or didn't want to print the release. Rather it was because in order to fix the release enough for publication would just take too much time.

Editors actually like press releases. They have all this white space to fill each day or every week and they have just a few hours in which to fill it. Press releases provide them with valuable leads for in-house features as well as community-oriented stories providing basic information about local events.

Unfortunately, too many non-profit publicists write poor press releases. And this is sad, because a good basic press release is easy to write. In this article you will find some tips for writing an editor-friendly press release.

Press releases are an under-utilized method of presenting the life of your church fellowship to the local community.